Differentiate Your Brand with Goodwill Messaging
Goodwill messaging — putting the customer's needs first — actually help marketers differentiate their brand and achieve their objectives...
Breakthrough and Innovate Your Brand
Times are tough, and spending is tight. But that doesn't mean you should stop trying to find innovative ways to boost your brand profile. Learn how to avoid lackluster short-term fixes and instead create winning strategies...
Selling More: Better By The Bundle
Selling more is always better than selling less, right? But marketers don't always work as hard as they should to get larger orders. Bundling of services and products can boost customer satisfaction—and the bottom line...
Successful Strategies for Security Initiatives
Data security doesn't end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn't guarantee that your company's data is secure. Find out what you need to do to keep your customers' information safe....
Excellent Answers to Meaningless Questions
Any fan of "Anchorman: The Legend of Ron Burgundy" has to remember lady's man Brian Fantana's one-liner about his favorite cologne, Sex Panther: "They've done studies, you know. Sixty-percent of the time it works, every time." Find out why Robert Passikoff says the results of some of the real studies about television viewing habits are just as strange as fiction...
Turn Up Your TV Ad Volume: Get More From Sponsorships Online
You must be proud of your new television campaign. Bet it cost a bundle. Too bad your target audience is using a DVR to breeze right past those snazzy spots. Want to strengthen your TV programming sponsorships? Find out how to think beyond the idiot box...
Cash In: The Opportunity of Economic Stimulus Checks
Direct marketers have something to look forward to this summer—consumers with additional discretionary income. But will they respond to your offer, or use their newfound money to fill their gas tanks? Here are some targeting suggestions...
Culture Clash: Building a Bridge Between Brand and Engagement
Old school marketers believe marketing is all about the brand. But any engagement campaign that centers only on the brand will fail miserably. Discover how to make the two worlds meet...
Find Your Voice: Puzzling Over Pronouns on Social Networks
It's important to know who you're talking to when you start a conversation in person. That holds true for social networks as well. If you hope to monetize social media, you better know what voice is best. Here are some quick tips...
Lights, Camera, Results: Make Online Video Work For You
Getting ready to invest in online video? Read ideas from Benjamin Wayne on how to drive traffic and conversion, and get real results...
Keeping Pace: The Evolution of Marketing and Branding
Not that long ago, promotions and marketing opportunities such as RSS feeds, podcasting, blogging, talking avatars and widgets didn't even exist. Today, the world of marketing is constantly changing...
How to Move from the Agency Side to the Client Side
Sounds like an easy change, doesn't it? You work as a marketer on the agency side, and land a job with a client. But the switch isn't always simple...
Customer Centricity Unlocks Advertising's Future
If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that...
The Six 'C's of Social Influence Marketing
Social networking has opened up new formats brands to engage with consumers. Marketers are experimenting widely as they get better attuned to consumers' opinions of their efforts. Click here to learn what Dave Friedman says are the six 'C's of social influence marketing...
