Make Your Brand Experiences Interactive
The best physical or virtual brand experiences are always interactive. They encourage dialog and better yet, an intimate and unforgettable dance between brand and consumer. Here are four thoughts on how to maximize the brand experience success....
Big Brands Must Think Like Start-ups in Digital World
If you want to get buzz like a hot young start-up, strip away your stuffy old organizational layers. Click here for some thoughts on taking chances to connect with your audience. ...
Hooters Horse Racing Deal Goes Bust
The restaurant chain's sponsorship of Big Brown was denied at Belmont, but it wound up getting its money's worth....
Is Josh Hamilton Worthy of Major League Endorsements?
Sports marketers aren't sure if they're ready to give endorsement deals to Major League Baseball's comeback kid. ...
Searching for SEO: How to Find the Right Partner
By now, everyone knows that they need to practice the art of search engine optimization. But you can't always do it on your own. What should you look for in an SEO partner? Read 20 questions you'd want to ask a prospective service provider...
The Eyes Have It: The Science of Eyeflow
While reading books, the average Joe will start in the upper left corner, and follow the text to its conclusion on that spread, at the lower right. But with a catalog, the eyeflow is quite different. Discover where the average consumer looks first, and what that means to your catalog....
Will the Economic Stimulus Promotions Pan Out?
Just as Americans laugh at the piddley amount of money they are receiving from the government as part of its economic stimulus package, marketers are trying to take it away...
Dunkin' Donuts, Jihad, Not a Match Made in Heaven
Excuse me, sir, there's a weapon of mass destruction in my iced coffee. Well, not really. Still, Dunkin' Donuts recently had to deal with some image issues when some conservative bloggers tied spokesperson Rachael Ray's scarf in an online DD commercial to terrorism...
Database Marketing in Tough Times
Economic downturns are tough on everyone. But database marketers usually survive quite handily—after all, their skills are needed by the whole organization. Here are five ways you can look like a hero. ...
Brandanimation: The Experience Threshold
Chances are you paid over $4 a gallon for gas over the holiday weekend. The high cost of filling up the tank has made a lot of people modify their driving behaviors. What does this have to do with marketing?...
Monetizing Multimedia for B-to-B Firms
Determining how much impact advertising and multimedia actually has on revenue growth can be challenging. What questions should you ask before creating a successful multimedia campaign? ...
Protecting Your PR Investment or Risk Burying Your Brand
Sometimes, a public relations rep can do more harm than good for a company. Read why Kraig Smith says you need to monitor your PR teams actions and reactions...
Fair Trade: An Argument for Rewarding Users on Social Networks
Sure, social network traffic is booming and users are creating more and more content every day. But the hype is outpacing the value proposition for many marketers. See why Dave Friedman thinks rewarding users might be the solution...
Loyalty Marketing in Times of Economic Distress
Sales declines during a recession will certainly result in budget cuts, and marketing sometimes must bear more than its fair share. Find out how to retain your high-value customers and keep them spending at their current level...
Wal-Mart Has Designs on Designers
Is Wal-Mart about to become the Mecca for the fashion-conscious? Read why Wal-Mart may be catching up with discount rival Target and indeed be finally getting the mix of product and celebrity brand right...
