The Power of Online Video
Video has taken the Internet by storm, but many online retailers haven’t really used it to their best advantage. Learn how to make video work in e-commerce...
Is Mobile Commerce For You?
Mobile commerce, or m-commerce, is more than just a shrunken version of a traditional Web site. Chief Marketer managing editor Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, yet different...
Can a Staycation be Marketed?
Raise your hand if you're taking a staycation this summer. That's the buzz word of 2008, and marketers want to take advantage of the economy-driven stay-at-home phenomenon...
Barbie's Boss: A Chat with Mattel's Richard Dickson
As Mattel's head of global licensing, Richard Dickson oversees Barbie, Hot Wheels, Fisher-Price and many other of the world's best known toy brands. Promo magazine's Amy Johannes recently talked with Dickson about how the company is turning these playthings into lifestyle properties...
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub...
The Right Shopping Cart Can Keep Your Business Rolling
Who says a shopping cart is just a deal-closing device for e-commerce? Choosing the right one can help you do a lot more than just let you collect money...
Q&A: In-Store Pick-Up Making Retailers True Multichannel Players
Store pick-up has become all the rage for consumers since retailers like Circuit City and Wal-Mart started giving Web buyers the option...
Secondary Search: Search Marketing's Best Kept Secret
Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers...
Buying Online Video: Clip Demos vs. Site Demos
Traditionally, online advertising buying involves matching site demographics with the target demo of the advertiser. But if you're purchasing pre-roll video advertising, the old rules don't apply...
The Cooler Side of Sears? Retailer Targets Teens
Department stores. Those are the places your mom goes to buy you things. That's what teenagers generally think of those mall anchors. But it's not stopping Sears from getting young people to change their ways ...
M-Commerce is Here, Get Used To It
Launching a mobile channel by the end of the week is most certainly not a matter of life or death. But, said speakers at the recent Internet Retailer Conference and Expo, it is something worth trying...
Social Influence Marketing: The New Way to Win Customers
Don’t get us wrong. We’re not saying that consumers can’t think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon? ...
Is the iPhone Already Losing Ground?
Quick–name another smart phone besides the iPhone. The Blackberry, maybe? Yesterday’s news. But how long will consumers stay with Apple’s hot product? ...
Five Ways to Make SEO Work for You
How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure...
Harold's Chicken Shack Lets Its Fans Do the Marketing
Ever been to Harold's Chicken Shack? Probably not, unless you live in Chicago. But its fans are giving it some play in the social networks...
