Big Talk: Maximizing Word of Mouth
Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don't really understand the concept. Find out what you need to think about before beginning a word of mouth strategy...
McDeals? Or McMarketing Mishap in the Making?
Tim Parry's local McDonald's blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he's so cheap he'll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald's could earn...
Make It Work: Evaluate Your B-to-B Site's Effectiveness
In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives...
Invite Your Audience To Build Loyalty
Experts have been warning of the decline of brand loyalty for some time, yet few really have offered a way out. The reason is a misunderstanding of the nature of relationships...
New Data Shows the Tween Scene is Online
Trying to figure out the 10 to 14 year old group of consumers called tweens? So are their parents, and not to mention, marketers...
Will Cuil be a Cooler Search Engine Than Google?
A new search engine launched Sunday. It's called "Cuil" (pronounced "Cool") and it's supposed to be bigger, faster, and better than Google...
Robber Turned Rapper Shares Spotlight with Big Mac Chant Winner
What's a Big Mac Chant Off without a contestant who served time for robbing a McDonald's?...
Does the Home Page Still Matter?
Only a few years ago, a Web site's home page was the most prime piece of digital real estate a publisher could offer. Read why Web 2.0 has made the home page less relevant...
General Motors Hits the Brakes
Struggling auto manufacturer General Motors announced a number of measures last week designed to steer the auto giant away from impending brand and market disasters...
Language and Payment Support Translates into Global Sales
: If you translate your site into other languages, you greatly increase the chance of grabbing the attention of international consumers. Learn why you need to go beyond translations and truly market in other languages...
The Mobile Mob
Sure, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is...
User-Generated Video: For Advertisers, Volume Doesn't Equal Quality
The sheer volume of the online universe already catches many advertisers in the questionable-content crosshairs. When they have a clear choice, advertisers often interpret user-generated video to mean "Keep Out" ...
How Customer-Centric Retailers Ask Deeper Questions
Smart retailers have always paid attention to their audience. But in the past, they often lacked a way of inferring useful information about people's shopping habits, product preferences and aspirations. Read how retailers are learning more about their customers...
Time to Outsource Analytics? Six Questions to Ask First
Outsourcing marketing analytics is an important investment for any organization, one that first requires a clear appraisal of business needs and goals. So before you decide, here some questions to consider...
Many Mistakes Killed Steve & Barry's
Steve & Barry's is about to leave a label scar in hundreds of malls across the U.S., including some it just signed agreements to move into. But for some reason, the world seems surprised by its recent Chapter 11 filing...
