Chief Marketer Report
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Remove the Obstacles to Your Customer’s Buying Decisions
You may have inadvertently set up barriers that keep your customers from wanting to take that final step and purchase from you. Here's what some of those barriers may be, and how you can break them down to encourage more sales...
Raising Prices Can Be A Winning Recession Strategy
Want to stay alive during a recession? Try raising your prices a bit. In one way, it may just appear you're jacking up what you charge. But on the other hand, you may attract a more upscale audience...
NBCOlympics.com Not a Video Ad Magnet
Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage: on TV, on the Web or even via mobile handset. But decisions made by NBC Universal...
Social Media Lessons Learned from Taryn Rose
Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product. The company had taken steps to incorporate social media marketing into the mix well before the start of the season...
Search Overtaking E-mail? Pshaw!
Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project… Ken Magill cries "bullsh*t."...
Abacus: No Shrinkage in Direct Mail
You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report...
Madden 09 Marketing Rolls Out
It's the 20th anniversary of the iconic Madden NFL video game franchise, and marketers are partnering with it as if it was a major motion picture debut. And, all the hype started even before...
Will Gold Medals Spark Post-Olympic Marketing Deals?
Michael Phelps will likely be able to parlay his triumphs in Beijing into lucrative marketing payoffs. But by the end of the week, audiences with a short attention span may forget about other athletes...
Loose Cannon: Microsoft's Live Search Ain't Dead-On
When a marketer proposes a shopping scheme that relies on changing consumer behavior, eye-rolling within the trade press becomes almost audible. But if that scheme happens to be ...
Out of Stock Items Are an Opportunity to Gain a Customer
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer?...
Does Best Buy Need an Identity Check?
Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge's keynote at eTail 2008 in Washington last week felt the electronics merchant's brand mission was "largely undefined." So where did it go wrong—and is that wrong really a right?...
Widgets Work—If You Have a Loyal Audience
Web widgets are popping up everywhere, but are they worth their weight in embeddable chucks of code? Panelists at eTail 2008 had a lot to say about the latest marketing phenomenon...
Even Younger Demographics Prefer Direct Mail
The key to knowing your consumer is figuring out the best way to engage them. If you're positive that's online, think again. Believe it or not, statistics show that the digital generation actually prefers direct mail...
Develop A Digital Marketing Blueprint
Digital has become mainstream in the media and advertising worlds, but many companies are failing to leverage it effectively. Here's what companies need to know if they want to successfully engage consumers in digital channels...
The Trick to Making Large Scale SEO Work
Doing a large-scale search engine optimization project? It's a piece of cake for smaller marketers to hire an agency and get the job done, but it's a lot more complex for the big guys. Here are five tips on empowering large company SEO projects...
