Multiple Choice
When you were a kid, did you ever wonder where your teacher got all those cool workbooks? Or that nifty dry erase board? No? Me neither. ...
Homework Assignment
Cartoon Network and several child advocacy groups – including the National Parent Teacher Association, the National Education Association, Hands on Network and the National Association for Sport & Physical Education – are partnering to sponsor National Recess Week, Sept. 18-22. The goal is to help kids, parents and teachers enhance and/or save recess in their schools. ...
A Big Mac and $1 Million, Please
Some people view dining at McDonald's as a way to quickly satisfy hunger. But for others, at least for a few weeks out of the year, it's a money making opportunity. We're talking, of course, about the fast food titan's popular Monopoly game. The Marketing Store has worked with McDonald's on the game for the past six years, instituting an online component and a successful partnership with Best Buy. We chatted with Chris Hess, account director, and Reed Roussel, vice president of interactive marketing of the Chicago-based agency recently about the challenges of keeping Monopoly hot and fresh. ...
Late to the Table
You go to the restaurant. You eat the food. You like the food. You tell your friends. You go back to the restaurant. And if they know your name when you return, well, cheers, right? Why then, do only seven of the top restaurant chains in the United States bother to have loyalty programs? ...
Where Does He Get Those Wonderful Toys?
So how do you choose where you go out to dinner? Maybe you look for a cozy little bistro with a nice wine list? Or you ponder whether to nosh on upscale Italian or sushi? If you're dining with a small child, chance are your criteria runs more along the lines of "What toys do they have this week? Does Burger King still have 'Superman Returns' stuff? Which 'Pirates of the Caribbean' thing does McDonald's have? Is it the sword? He really wants the sword. Wendy's has what? Six Flags toys? What the heck are they, action figures of the bald dancing guy?" ...
All Meat, No Tomatoes
In a scant six months, Burger King's television commercials have gone from the sublime to the ridiculous....
Where's the Beef?
Carnivores like a good Web site just as much as the next herbivore. So, this month we decided to cut into a few of the numerous steakhouse pages on the Internet menu....
You Can't Be Full Yet
Taco Bell, Burger King and Applebee's are the most popular concepts with the country's 200 largest multi-unit franchisees, according to rankings released by the Restaurant Finance Monitor....
From G.I. Joe to General Grievous
You want to sell a Mr. Potato Head or a Star Wars toy to a kid? Buy an ad on Cartoon Network, or an ad in any mainstream magazine targeting the little nippers. But if you want to sell a Star Wars action figure to a serious (and likely adult) toy collector, that's a different—and more complicated—story, says Ed Kriete, senior vice president of marketing services, Hasbro. ...
Mylar Man
CM Plus recently chatted with Bill Cole, president of Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles like money, magazines, and yes, funny books. ...
Read All About It!
If you're a true collector, chances are you don't just have boxes of your object of love around your house. You probably have a bunch of magazines about the topic lying around too. ...
I Know Why I’m Here. Do You?
When I was pregnant with my first child, he gave me the chance to decide our vacation destination, anywhere in the world that our budget would allow. I choose exactly what he predicted I would, Comic-Con International in San Diego. ...
Detestable Collectibles
As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it....
I Must Have It!
Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis. ...
Stalking the Red-Footed Booby
Roughly 3,000 miles from cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island's famed finch, or at very least the red-footed booby....
I Am Your Monkey, Walt Disney
I'm just as cynical as the next gal. But let's face it, when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they'll be ready to go to Walt Disney World. ...
High Concept, Low Impact
The theater industry code for well-intentioned efforts that fall short is " the director had a concept." Westin Hotels and Resorts' latest advertising campaign, titled " This is how it should feel," has a concept....
You Can't Get There From Here
Remember, back when you had to go to the bookstore and actually buy a book about your vacation locale to plan your itinerary, rather than surf the Web?...
Now Boarding at Gate 1…
Owners and managers of travel agencies spend an average of 17.4 hours on the Internet each week, according to a survey by the American Society of Travel Agents (ASTA). ...
These Boots Were Made for Loyalty
Look down. What's on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave. But you would have known that if you received DSW's Reward Your Style Loyalty Member monthly e-newsletter. ...
Shopping In -- and For -- Comfort
Women catalog shoppers want comfort and value...
How Much is That Tank Top in the Window?
On city streets, clothing stores make great use of their front window displays to draw in shoppers. Of course, many suburban shoppers – either because of time, money or proximity – don't have the chance to browse in a great metropolis....
Advertisements for Illiterates
You don't need to be a speed reader to whiz through fashion magazines...
Web Sites, By Design
Since they're so concerned with style and looking one's best, it would seem natural that fashion designers would have the spiffiest looking Web presences around....
