Williams-Sonoma, Inc. has awarded a multi-year catalog production and distribution contract to R.R. Donnelley & Sons Co.
Under the terms of the agreement RR Donnelley will produce the Williams-Sonoma, Williams-Sonoma Home, Pottery Barn and Pottery Barn Bed & Bath catalogs. The value of the contract was not disclosed.
“The importance of our brands’ catalogs cannot be overstated,” Williams-Sonoma executive VP and CM Patrick Connolly said in a statement. “They are a key marketing vehicle and play a very important role in how our customers interact and shop with our brands.”
That said, this important channel has seen more robust days. As of third-quarter 2009, the company’s total catalog circulation had fallen 18.1%, and total pages circulated were down 20.6%, from third-quarter 2008’s level.
