The Sharper Image announced that Camelot Venture Group has designed, developed and launched The Sharper Image’s revamped e-commerce site. The new site features product video clips, access to real-time customer support and company-related information.
Camelot also acquired the rights for catalog creative and sales. Plans include a Holiday Gift Guide for fall 2009 and a full catalog mailing in 2010.
"Creating the virtual store for The Sharper Image, an American icon of innovation and creativity is an opportunity that Camelot Venture Group has embraced enthusiastically," said David Katzman managing partner at Camelot Venture Group, in a statement. "The brand's loyal customer base expects an experience that pushes the boundaries of functionality and imagination, and we will deliver that and much more."
Camelot Venture Group is a private investment group that invests primarily in direct to consumer companies including online, catalog, retail, technology, financial services and sports management.
