Redcats USA, which operates The Sportsmans Guide, has picked Jay Berlin to serve as the brand’s CEO. Berlin will also be a member of the Redcats USA Executive Team.
During his 25-year career, Berlin has held marketing management positions with Fingerhut and C.O.M.B. Corp. He has also served as senior VP of catalog & e-commerce business lines for Northern Tool & Equipment; President of Consumer Health Products for Ovation's; and executive VP of innovation and business development for United Health Group Alliances.
"With his strong desire to drive strategic innovation and build on the solid foundation that is in place at The Sportsman's Guide, Jay is an excellent addition to the Redcats USA team," said Eric Faintreny, chairman and CEO of Redcats USA, in a statement. "He understands the sporting goods business and the needs of that unique customer, which makes him a natural fit into this leadership position."
Berlin joined Redcats USA on June 22. His office will be located at The Sportsman's Guide facility in South St. Paul, MN.
