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Direct Sales Fall Slightly Faster Than Retail for Williams Sonoma

Williams Sonoma Inc. generated $729.4 million in sales during the eight weeks leading up to Dec. 28, a 22.6% drop from the $942 million it pulled in during the eight weeks before Dec. 30, 2007.

Williams Sonoma Inc. generated $729.4 million in sales during the eight weeks leading up to Dec. 28, a 22.6% drop from the $942 million it pulled in during the eight weeks before Dec. 30, 2007.

Direct to consumer revenue fell by 23.1%, from $335.3 million a year ago to $257.7 million. Retail sales were off 22.3%, from $606.7 million a year ago to $471.7 million.

At least some of retail’s fortunes were boosted by new stores. Comparable store sales fell by 24.2% -- a further fall than direct-to-consumer sales’ drop.

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