Charming Shoppes, Inc. has debuted an e-commerce site which allows consumers to browse through, and make purchases from, four sub-brands under its corporate umbrella.
As part of the new platform, the women's plus-size apparel retailer has linked the shopping experience of its Lane Bryant, Cacique, Fashion Bug and Catherine’s brands.
"We're thrilled to offer our customers the ease and convenience of shopping our entire family of brands online with one universal check-out," Jim Fogarty, president and CEO of Charming Shoppes, Inc., said in a statement. "Over the past year we have completely rebuilt our web sites - all to make it easier for our customers to shop with us online.”
Free shipping is available for customers who choose to pick up their package at any of the company's 2,100 store locations.
