Cabela's Inc. posted net income of $9.1 million for the second quarter, an increase over $7.3 million in the prior year.
The direct marketer and retailer reported revenue of $549.2 million for the quarter ended June 30, a 4.4% increase over $526 million last year.
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The Sidney, NE firm posted direct revenue of $199.5 million for a quarter, a 3.6% decrease from $207 million in the prior year.
This happened despite a 10.1% reduction of direct marketing costs during the quarter, according to the company.
Cabela’s reported that merchandise gross margin improved 62 basis points in the quarter. Management attributed this to lower promotional costs, reduced transportation costs and reduced discounts and markdowns.
