Psygnosis. God bless you. That's not really the sound of an involuntary bodily function, but the name of an entertainment software marketer with high hopes for a well-publicized new CD-ROM release due this month: Drakan: Order of the Flame.
To announce the action-adventure game, which features an athletic heroine named Rynn and a wise and fierce dragon named Arokh, Psygnosis launched an online-only sweeps for seven weeks beginning May 7.
Visitors to the Drakan Web site (drakan-game.com) could win up to $30,000 worth of computers, high-end peripherals, and game memorabilia as they try to find where in the U.S. the two characters might be hiding.
Print ads, online banners, and sweeps buttons posted at partnering Web sites including Creative Labs, Diamond Multimedia, and Hewlett-Packard are part of the push.
Psygnosis is a U.K. company with U.S. offices in Foster City, CA.
