There's a new Cheerios on the shelf. General Mills last month introduced Strawberry Banana Berry Burst Cheerios with a $21 million advertising and promotion campaign. The new cereal combines bananas, strawberries and Cheerios, the company said. TV ads began last month. Saatchi & Saatchi, New York, handles.
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There's a new Cheerios on the shelf.
General Mills last month introduced Strawberry Banana Berry Burst Cheerios with a $21 million advertising and promotion campaign.
The new cereal combines bananas, strawberries and Cheerios, the company said.
TV ads began last month.
Saatchi & Saatchi, New York, handles.
