• Chief Marketer Network:
  • Promo
  • Direct
Chief Marketer
Home > Blogs > The Big Fat Marketing Blog
The Big Fat Marketing Blog

Most Recent Blog Posts

by Larry Riggs May. 17, 2012

Bad Move: USPS Decreases Summer Mail Discount

The U.S. Postal Service cuts the discounts for summer mailings that use QR codes....More
by Beth Negus Viveiros May. 15, 2012

Avengers Assemble at Walmart—Well, Most of Them

Walmart's mobile campaign with "The Avengers" is fun, but like the schemes of the foes the superheroes face, flawed in its execution....More
by Beth Negus Viveiros May. 14, 2012

Emails We Love: Etsy Creates a Boutique in the Inbox

Unless you're looking for a very particular niche, or a favorite artisan's work, browsing Etsy can be a bit daunting. Where is one to start? The site....More
by Richard Levey May. 11, 2012

Loyalty Programs: Points To Reject

There's more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably....More
by Larry Riggs May. 10, 2012

Mailers OK With USPS Rural Post Office Plan

At least one mailer group welcomed the U.S. Postal Service’s plan to reduce hours and services at rural post offices around the country....More
by Brian Quinton May. 8, 2012

Peapod Tries On Tesco's Mcommerce Approach

Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop....More
by Beth Negus Viveiros May. 7, 2012

Emails We Love: Knope 2012 Gets Our Vote

The campaign has been a central storyline on “Parks....More
by Larry Riggs Apr. 26, 2012

Mailers Cautiously Laud Senate Postal Bill

Mailers were cautiously pleased that the Senate passed its postal reform bill but see work ahead....More
by Beth Negus Viveiros Apr. 24, 2012

Emails We Love: Clever Copy Round-Up

Emails from Angie's List, Disney and Domino's were among those that got us to open and click-through this week. Here's why....More
by Richard Levey Apr. 23, 2012

Denny's "Always Open" Casual Chat Spots Drag, Don't Sell Food

A series of videos from Denny's which feature comedian Dave Koechner fail to do much... including entertain or sell food....More
by Brian Quinton Apr. 20, 2012

Some PR Campaigns Go to the Dogs... or the Bugs

Dog fights near your beer. Bugs in your 'cino. Some times a marketer has to ask if another professional wouldn't be easier. Say, smokejumper?....More
by Brian Quinton Apr. 19, 2012

Want Travel Business? Look to Your Smartphone Presence

A couple of recent reports have put some numbers behind the notion that we lean on our mobile phones for much more than just talk these days....More
by Larry Riggs Apr. 17, 2012

Sound Business or a Way to Keep Post Offices Open?

A year after the U.S. Postal Service launched its Every Door Direct Mail program, the USPS has pulled in more than $153 million in revenue from....More
by Beth Negus Viveiros Apr. 13, 2012

Pet Photographer's Email Goes to the Dogs

When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base....More
by Richard Levey Apr. 12, 2012

What Do Marketers Want In A DM Conference?

The Direct Marketing Association has spiked two conferences within the past year. Could either have been saved?....More
What's The Big Fat Marketing Blog?

The Big Fat Marketing Blog offers opinions and commentary from the editors of Chief Marketer, Promo and Direct.

Blog Archive
ChiefMarketer.com
Chief Marketer Newsletters
Copyright © 2012 Penton Media, Inc.