Chief Marketer Back Issues

Chief Marketer December/January 2011 Issue

25 Trendsetters to Watch: CM names marketing trends that will shape 2012 - and the brands already using them to boost sales... ...

October/November 2011 Chief Marketer Online Issue

Engineer Spoken Here: Texas Instruments Aims B-to-B Marketing at its Target Audience: Product Designers...

August/September Issue, 2011

Today the Estée Lauder Companies — with a diverse portfolio of 28 premium beauty brands including Clinique, Aramis, Bobbi Brown, M*A*C, Aveda, Origins and Prescriptives — is using customer reviews and word of mouth to let women “tell” their friends about its products online. The reviews are building brand presence and ROI...

June/July 2011

Groupon's stat sheet is pretty impressive. Two and a half years after its November 2008 launch, Groupon now numbers more than 70 million subscribers worldwide and has sold more than 46.6 million coupons, amounting to savings of $1.9 billion for its users...

April/May 2011 Issue

Can a 90-year-old brand with a name that evokes both your great-grandfather's mass medium and a backyard shed get hip? Fort Worth-based RadioShack thinks so...

February/March 2011

It was probably easier in the old days - say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable programming of in-studio sales pitches...

December/January 2011

If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the...

October/November 2010

When people get to certain stages of their time shuffling around in this mortal coil — say, getting married or becoming parents — they realize that life insurance is one thing they need to get in order...

August/September 2010

Aug 1, 2010 12:00 AM

When people get to certain stages of their time shuffling around in this mortal coil — say, getting married or becoming parents — they realize that life insurance is one thing they need to get in order...

June/July 2010

Jun 1, 2010 12:00 AM

Pizza Hut has always been known for innovation. After all, it takes a lot of creativity to find a new place to insert mozzarella into a pie. That's how...

April/May 2010

Apr 1, 2010 12:00 AM

The Arizona NBA franchise is an all-star when it comes to connecting with fans across a variety of media, from sponsorships and events to all aspects of social media...

February/March 2010

Feb 1, 2010 12:00 AM

When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct...

December/January Issue 2009

Dec 1, 2009 12:00 AM

The headquarters of Threadless.com look like the collision of a dot-com startup and the Little Rascals' clubhouse. The main room of the offices on Chicago's...

October/November Issue 2009

Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation; Marketers Need to Make Peace With Twitter; Is Targeted Advertising a boon or a privacy violation waiting to happen?...

August/September Issue 2009

Playing to Win: Hasbro Wants to Be King of the Global Toy Box; Why Aggressive Marketing Spending Makes Sense in a Recession; 2009 Pro Awards Finalists...

June/Jully Issue 2009

Screw It, Let's Ride: Harley-Davidson Retools Its Marketing; Offer or Creative – Which Has the Stronger Pull?; Does Your Branding Measure Up?...

April/May Issue 2009

Kmart Goes for Customers Who Want Style With Smarts; Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever; & Return to Gender: When It Comes to Speaking to Women, Who Does a Better Job?...