Retirement Living TV, a cable network dedicated to the 50+ market, has chosen Apex Media to serve as its direct response agency.
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Retirement Living TV, a cable network dedicated to the 50+ market, has chosen Apex Media to serve as its direct response agency. The company did not indicate the value of the contract.
In this role, Apex will handle both short-form and long-form direct response paid programming. Its efforts will be overseen by Gig Barton, VP of advertising sales and Sponsorship.
“This new strategic relationship presents a very exciting opportunity for both RLTV and Apex Media,” Mark Krigsman, CEO of Apex’s parent firm Cross MediaWorks said in a statement.
