Most downsizing tests result in fewer sales and lower costs, but in this case the smaller #10 package produced a few more sales (an insignificant 1.9%) as well as a distinctly cheaper package. That’s truly a “win-win” result.
You may find it just as difficult as we have to come up with a credible explanation as to why the #10 won both ways. If so, please let us know.
Concept and copy by Mal Decker, artwork by Howard Munce, design in-house.
Most downsizing tests result in fewer sales and lower costs, but in this case the smaller #10 package produced a few more sales (an insignificant 1.9%) as well as a distinctly cheaper package. That’s truly a “win-win” result.
You may find it just as difficult as we have to come up with a credible explanation as to why the #10 won both ways. If so, please let us know.
Concept and copy by Mal Decker, artwork by Howard Munce, design in-house.
