Pace University will convene its “Executive Summit: Marketing Technology – The Next Frontier” on May 8.
The summit will be held under the auspices of the Lubin School of Business and is co-sponsored by McGraw-Hill/Irwin, the Marketing Executives Networking Group and The Wall Street Journal.
Panels and tutorials will cover topics such as product development: leveraging technology to get results; the role of technology in building brands; making Internet and email marketing work, and balancing business results and consumer privacy.
Richard S. Braddock, the CEO of FreshDirect, will offer a keynote. Braddock has also served as chairman/CEO of Priceline.com and president/COO of Citicorp and Citibank, N.A.
Participants include Richard Guha, partner in the consultancy Max Brand Equity; John Sateja, executive vice president of Consumers Union, publishers of Consumer Reports; Lili Gil, Johnson & Johnson’s worldwide director of marketing services; Bonin Bough, Pepsico’s global director of social media; Dan Michael, Mars Inc. research & development director; Patrick Walsh, senior vice president of Brooks Brothers; WellPoint Healthcare Director of eBusiness Strategy Tim Gilchrist, and Capital One’s senior vice president of brand marketing, Peter Horst.
The summit will take place on Pace University’s lower Manhattan campus and is limited to 250 attendees. Advance registration is required. For additional information, and to register, visit www.pace.edu/2009executivesummit.
Proceeds benefit Lubin School of Business scholarship programs.
