Phil Buehler will join agency OgilvyOne as director of experience planning. In this position he will partner with OgilvyOne managing director Harvey Kipnis and executive creative director Mat Zucker.
Buehler will report to Colin Mitchell, joint worldwide planning director of Ogilvy.
Buehler joins OgilvyOne from Euro RSCG Worldwide, where he was chief market scientist. He was previously the first director of account planning at McGarry Bowen, and before that served as head of planning at Wunderman, where he established and led an account planning group in direct marketing.
“One-to-one marketing is changing rapidly from simple direct communications to a series of highly targeted, customized brand experiences,” Mitchell said in a statement, adding “Phil can help us be innovators in this. He has deep knowledge of how to mine databases and use segmentation to allow marketers to talk to people in a way that feels personal and natural.”
