Mintel Comperemedia has hired Andrew Davidson as senior VP. Davidson brings more than 15 years’ experience in financial services research to the competitive business intelligence firm.
Advertisement
Mintel Comperemedia has hired Andrew Davidson as senior VP.
Davidson brings more than 15 years’ experience in financial services research to the competitive business intelligence firm. He specializes in market analysis and business intelligence, with a concentration in the credit card industry.
"Credit card direct mail volume has been declining and as the industry grapples with new regulations, we see fascinating trends developing in the mailbox. I am delighted to join Mintel Comperemedia and use my direct marketing and consumer research knowledge to deliver actionable insights to our clients as we move into such a crucial phase for the industry," Davidson said in a statement.
