Meredith Corp. has named Martin F. Reidy president of Meredith Integrated Marketing. Reidy will also serve as an executive VP of Meredith’s National Media Group and corporate VP of interactive strategy. He will report to Jack Griffin, president of Meredith’s National Media Group.
Reidy succeeds Wendy Riches, who will become chief strategy officer for Meredith Corp., a new position. In this role, Riches will work with Meredith’s senior leadership team on developing and implementing long-range strategic plans across Meredith’s diverse media and marketing platforms.
Reidy joins Meredith from Publicis, where he served as [president and CEO of Publicis Modem & Dialog. He joined Publicis in 2004 as president and CEO of Digitas West, and was later named president and CEO of Digitas Modem Media. Prior to Publicis, Reidy spent seven years as president and CEO of R/GA Interactive, part of the Interpublic Group.
He started his career with international management consulting leader Bain & Company, rising to partner before leaving to become senior VP of EMI Music.
Meredith Integrated Marketing is a Meredith Corp. unit which offers direct and digital marketing solutions.
