Listline e-Newsletter 9/10

LIST MANAGEMENT CHANGES
--TM&S U.S. Hispanic Catholics
Direct Media Millard has won management of this file which names nearly 11.8 million individuals sourced from questionnaires. List Services Corp. was the previous manager.
Selections: Age, child’s age, gender, household income, lifestyle, mail order buyers, marital status, phone numbers, recency, spoken language, state/SCF/ZIP
Price: $70/M
Contact: Direct Media Millard, Peggy O'Keefe (203-532-3760; peggy.okeefe@dmminfo.com)

NEW COMPILED LISTS
--MortgageLink Adjustable Rate Mortgage Holders
Named here are more than 4.7 million home and property holders.
Selections: Age, donor, education, ethnicity, gender, household income, length of residence, lifestage, mail order buyers, marital status, phone number, presence of children, state/SCF/ZIP
Price: $65/M
Contact: List Solutions, Sandy Ostrander (732-729-0500 ext. 17; sostrander@listsolutions.com)

INSERT MEDIA
--Humana SmartSummary Commercial Membership Onsert Program
This newly designed program offers 5.6 million opportunities to print coupons, promotions and/or general advertisements on Humana mailings.
Price: $85/M
Contact: List Process Direct, Susan Fritz (212-517-8550 ext. 12; sflp@listprocesscompany.com)

UPDATED LISTS
--QuikStrip Deluxe Set TV Infomercial Buyers
Direct response television is the source of 244,563 buyers of a wiring tool.
Selections: Age, income, last 30 days, multiple buyers, state/SCF/ZIP
Price: $90/M
Contact: InfoDirect Inc., Daniel Klibanoff (800-239-5478; dklib@hiwaay.com)

--Omega Institute for Holistic Studies
Reach 58,029 last-36-month paid attendees and/or information requesters about self-awareness events.
Selections: Age range, Catholic, gender, homeowner, income range, marital status, presence of children, Protestant, renters, state/SCF/ZIP
Price: $95/M
Contact: Estee Marketing Group, Deana Snyder (914-235-7080 ext. 16; dsnyder@esteemarketing.com)