LIST MANAGEMENT CHANGES
--Northern Response
Macromark Inc. has been appointed list manager for Northern Response International Ltd. It offers lists of 176,236 Canadian and 13,941 U.S. buyers from the last 18 months. Separate segments contain 16,772 Canadian and 6,948 U.S. e-mail addresses. Northern Response sells DRTV products in several categories. Telephone numbers are available. Resolve Corp. was the previous list manager.
Selections (depending on file): Gender, product, FSA, province, state/SCF/ZIP
Sample usage: Rogers Media Publishing, Reader’s Digest, Collectibles Direct, International Master Publishing, Canadian Wildlife Federation, Ramada Plaza, AIG Assurance/Canada, North Cape Consulting Group, Sexium Z-300 Inc., Royal Bank, DRMG, Levisan Center, Bel Marra Nutritionals, American Express, Dalbey Publishing, Education Direct Canada, Bradford Exchange, Lewis Clinic, Tri Marketing & Management, Cancer Recovery Foundation
Price: $125/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
--U.S. Olympic Shooting Team Donors
All That Marketing was picked to manage a list of 46,108 donors to the U.S. Olympic Shooting Team. The average direct mail contribution exceeded $27. This file was formerly managed by Chilcutt Direct Marketing under the name USA Olympic Shooting Team Donors.
Selections: $10-plus donors, state/SCF/ZIP
Sample usage: Adopt a Platoon, American Handgunner, Citizens for the Right to Keep and Bear Arms, Dillon Precision Products, Gun Tests magazine, Guns & Ammo Magazine, Guns Magazine, Second Amendment Foundation, Soldiers Angels, Special Olympics, Veterans of Foreign Wars
Price: $70/M
Contact: All That Marketing, Jim Hall 405-608-2340; jim@allthatmarketing.com)
NEW TO MARKET LISTS
--Adam Mesh Trading Group Newsletter Subscribers
Postal addresses of investors who subscribed to a free e-mail newsletter are available. The count is 4,581. The source is adammesh.com.
Selections: Gender, state/SCF/ZIP
Price: $575 (entire file)
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
--Consumer Clearing House of America
Members of merchandise discount clubs are identified. A total of 114,343 hotline buyers and 43,584 new movers are on file. The average sale was $25. Direct mail is the source.
Selections: Product, dollar, presence of children, age, lifestyles, gender, telephone number, state/SCF/ZIP
Price: $100/M (hotline names); $100/M (new movers)
Contact: List Services Corp., Bonny Rodger (203-791-4447; brodger@listservices.com)
--It’s Payday Cash to Spend
Some 1.8 million individuals who cashed paychecks at check cashing stores in the last 12 months are named. Many of those listed are immigrants, primarily from Mexico.
Selections: Age, gender, ethnicity, hotlines, language, telephone number, state/SCF/ZIP
Price: $80/M
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; lynn.starr@trueNorthlist.com)
--People in Pain E-mail
More than 32 million e-mail addresses have been assembled from ailment survey data. Individuals opted in to receive information about specific ailments in the last 12 months. Web site registrations are the source.
Selections: Age, education, ethnicity, household credit/income, language, lifestyle, marital status, homeowner/renter, presence of children, ailments, state/SCF/ZIP
Price: $150/M
Contact: Beach List Direct Inc., Clay Beach (615-356-1100, ext. 6385; cbeach@beachlistdirect.com)
IN THE NEWS
--People in the News
Greg Gilroy has joined Dunn Data Co. as a senior account executive. Gilroy has more than 10 years of business-to-business direct marketing experience. He was formerly with Market Builders and prior to that Mal Dunn Associates Inc., now known as Dunn Data.
SPECIALS
--Warranty Registration Service
A $30/M discount off the 30-day hotline rate of the Warranty Registration Service file is being offered for test orders received by March 31. Nearly 600,000 names are available from the last 30 days. Contact Avrick Direct Inc., Laurence Shoobs (323-662-1143; laurence@avrick.com)
--Correction
Kids Discover has 222,574 subscribers. (Direct Listline, Feb. 13, 2009).
Macromark Inc. has been appointed list manager for Northern Response International Ltd. It offers lists of 176,236 Canadian and 13,941 U.S.
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