Listline e-Newsletter 11/11

* Advantage Financial Services Responders
* Aragon Inc. Buyers
* Library of American Freedoms
* Total Franchise Services Buyers
* EquestrianSingles.com
* Baudville Corporate Master File
* CMC Broadband and Wireless
* Text Messaging – An Alternative Marketing Channel

LIST MANAGEMENT CHANGES

Advantage Financial Services Responders
DirectInnovations Inc. has been chosen to oversee more than 2 million names on the Advantage Financial Services Responders list, effective Nov. 16. Separate segments identify individuals seeking payday loans, auto loans and stored value credit cards. Direct mail is the source. Direct Partner Solutions was the previous list manager.
Selections: Hotlines, gender, loan type, telephone number, state/SCF/ZIP
Price: $90/M
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)

Aragon Inc. Buyers
List Services Corp. has been named list manager for Aragon Inc. Some 240,000 members of travel, automotive roadside assistance and shopping clubs are on file from the last 12 months. The average credit card order exceeded $22. E-mail addresses and telephone numbers are available. Direct mail and telemarketing are the sources. Catamount Group was the prior list manager.
Selections: $95/M
Price: $95/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; jsiegel@listservices.com)

Library of American Freedoms
Specialists Marketing Services Inc. has assumed management of 19,571 continuity book buyers and 10,504 multibuyers offered on this file from Palladium Press. The unit of sale was $40 for titles written by the nation’s Founding Fathers. Direct mail is the source. Preferred Communications was the former list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Citizens Committee for the Right to Keep and Bear Arms, Minutemen Civil Defense Group, Second Amendment Foundation
Price: $100/M (continuity buyers); $125/M (multibuyers)
Contact: Specialists Marketing Services Inc., Matthew Eidschun (201-865-5800, ext. 2206; mattheid@specialistsms.com)


NEW TO MARKET LISTS

Total Franchise Services Buyers
Boutique list Services Inc. introduced this master file comprised of 92,506 investors in business franchises. It includes investors in restaurant, health, financial, educational, automobile and home services businesses, among others. The sources are direct mail and the Internet.
Selections: Hotlines, gender, net worth, liquid assets, franchise type, amount invested, telephone number, state/SCF/ZIP
Price: $95/M
Contact: Boutique List Services, Debbie Morgan (845-271-4080, ext. 100; dmorgan@boutiquelistservices.com)

EquestrianSingles.com
Mail Marketing Inc. has released a list of more than 30,000 names derived from this equestrian Web site. Paid members can send and receive e-mail and participate in chat rooms.
Selections: State/SCF/ZIP
Price: $110/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; jorourke@mailmkt.com)

Baudville Corporate Master File
MeritDirect released 200,898 names on this master file, which combines corporate buyers from the Baudville and IDville catalogs. Customers include business executives and human resources professionals. The average sale was $182 for a variety of business-related products.
Selections: Hotlines, business/industry type, gender, max per company/site, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $105/M
Contact: MeritDirect, Maureen Northey (914-368-1086; mnorthey@meritdirect.com)

CMC Broadband and Wireless
Key Marketing Advantage added a segment to the CMC database that identifies subscribers to broadband and wireless services. Some 58.7 million names are on file. Sources include direct mail and Internet buyers and responders; direct mail and Internet surveys, public records and other direct response data.
Selections: Monthly hotline, Internet connection type, Internet service provider, cell phone owner, cell phone provider, TV service type/provider, age, ethnicity, gender, household income, SCF
Price: $80/M
Contact: Key Marketing Advantage, Tara Izzo (203-744-9011, tarai@keymarketingadvantage.com)


LIST TALK

Text Messaging – An Alternative Marketing Channel
By Mary Jane Acito
We've all heard the buzz about text messaging or SMS (short message service). But exactly what is it? Asia and Europe have been using text messaging for several years now. Here in the U.S. however, list brokers and marketers aren't quite clear as to what the service provides, what to look for in an SMS list and who can benefit from using it. For more, click here (directmag.com/lists/1110-text-messaging-marketing-channel).