* Planned Parenthood Federation of America
* Junonia
* Waste News
* Small Business Advantage
* Psalm23Jewelry.com
* Auto Loans for All
* Kontent Taps Cornerstone for List Services
* Introducing Amanda Fenchel with Merkle Inc.
LIST MANAGEMENT CHANGES
Planned Parenthood Federation of America
Lake Group Media Inc. takes over management of two files for Planned Parenthood Federation of America, effective Oct. 13. The PPFA has a list of 297,612 donors from the last 48-months. A separate file lists 53,602 Planned Parenthood Action Fund donors. Direct mail is the source. Names in the News Inc. previously had this account.
Selections: Hotlines, donor $10/$25-plus, gender, state/SCF/ZIP
Sample usage: American Cancer Society, Amnesty International, Care Inc., Feeding America, Greenpeace, Habitat for Humanity, Mercy Corps, Project HOPE
Price: $90/M
Contact: Lake Group Media Inc., Jed Dorney (914-925-2476; jed.dorney@lakegroupmedia.com)
Junonia
Millard Group Inc. has been tapped to oversee the Junonia list of women’s apparel buyers. A total of 115,990 catalog and Web site buyers are available, including 70,239 buyers from the list 12 months. A typical customer is 45 and has a $75,000 income. About 80% are homeowners. Belardi/Ostroy was the prior list manager.
Selections: state/SCF/ZIP
Sample usage: Lands’ End, J. Jill, TravelSmith, Just My Size, Norm Thompson Magellan’s, Deva Lifewear, Casual Living, Linen Source, Silhouettes, Appleseed’s, Footsmart
Price: $110/M
Contact: Millard Group Inc. Karen Baumgartner (201-476-2122; kbaumgartner@millard.com)
Waste News
Crain Communications chose Statlistics to manage a list of 23,740 subscribers to Waste News. This controlled circulation newspaper targets public and private companies concerned with landfills, recycling, waste to energy generation, compliance and regulation. E-mail addresses are available. Walter Karl formerly handled this file.
Selections: Job title, business/industry, number of employees, sales volume, state/SCF/ZIP
Sample usage: CLE International, Engineering Services, Galeton Gloves, Water Environment Federation
Price: $145/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com)
NEW TO MARKET LISTS
Small Business Advantage
DirectInnovations has postal and e-mail lists for targeting subscribers to Small Business Advantage. This e-mail newsletter published by Information Strategies Inc. has a total of 106,176 subscribers. About 80% of these individuals are company owners or presidents.
Selections: Annual sales volume, gender, job title, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $110/M (postal file); $175/M (e-mail file)
Contact: DirectInnovations Inc., Herb Torgersen (404-402-2825; htorgersen@directinnovations.biz)
Psalm23Jewelry.com
VentureDirect offers a list consisting of 13,000 postal and e-mail addresses consumers who made purchases from Psalm23Jewelry.com. Products sold include rings, bracelets, necklaces and earrings.
Selections: None specified
Price: $85/M (postal file); $150/M
Contact: VentureDirect Worldwide, Tara Kutsi (212-655-5170; tkutsi@ven.com (mailto:tkutsi@ven.com) -- postal); Michael Sheibar (212-655-5179; msheibar@ven.com) -- e-mail)
Auto Loans for All
Consumers who submitted online applications for car loans ($7,500 to $30,000) are listed on this file available through Listdata Management Services Inc. Nearly 110,000 individuals are named.
Selections: Monthly hotline, make, model, year, gender, age, income, state/SCF/ZIP
Price: $110/M
Contact: Listdata Management Services Inc., Neil Simmons (954-484-5478; neil@listdata.com)
IN THE NEWS
Kontent Taps Cornerstone for List Services
Kontent Publishing has hired Cornerstone Group of Companies as its list service bureau. Cornerstone will be responsible for maintaining postal and e-mail files for Inside Entertainment magazine, including order fulfillment. Cornerstone will also manage new-to-market insert media programs for Inside Entertainment, FQ, SIR, and International Architecture and Design magazines.
MEET THE BROKER
Introducing Amanda Fenchel with Merkle Inc.
By Jim Emerson
This week, Meet the Broker features Amanda Fenchel, who shares some ideas about targeting new parents and pre-testing list data. For more, click here (directmag.com/lists/1009-amanda-fenchel).
Lake Group Media Inc. takes over management of two files for Planned Parenthood Federation of America, effective Oct. 13
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