Regarding your reference to the "Beefy Cheesy Melt" copy theme, I was reminded that, every time I start a new direct mail project, I am overwhelmingly grateful that
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[Re: Loose Cannon: Are We Having Ads Yet? Direct Newsline, Monday April 7, 2008]:
Regarding your reference to the "Beefy Cheesy Melt" copy theme, I was reminded that, every time I start a new direct mail project, I am overwhelmingly grateful that (1) I am not in retailing, (2) that I do not write for television, and (3) that I do not buy or write about "fast foods."
Fred Morath
Fred Morath Direct Marketing
Natick, MA
