Follow The Money

FREE RESEARCH:
Follow the Money

Executive summary :
Brands are spending more on interactive marketing. But are they getting the
return they need?

Whether it's pushing an e-mail to a targeted list or luring people to a
special-interest Web site, online tactics have never been put to greater use
by brands.

Of the 263 marketers polled in PROMO's 2007 interactive trends survey, 49% expect their online spending to grow in 2007. And where is all the money going? Read on...