THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker. Think you have what it takes to spot a successful mail package? Go to page 47, look over the two creative pieces for Treasures of Tutankhamen and read about the campaign. Then visit directmag.com/pickthewinner and see if you guessed right.
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THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker.
Think you have what it takes to spot a successful mail package? Go to page 47, look over the two creative pieces for “Treasures of Tutankhamen” and read about the campaign. Then visit directmag.com/pickthewinner/ptw_june06 and see if you guessed right.
