ATG of Cambridge, MA, has introduced enhanced technology for incorporating response devices in video advertising for lead generation, inbound telemarketing calls and creating Web site traffic.
New capabilities have been added to existing click to call technology, which allows video viewers to request a call back from an advertiser on a mobile phone, landline or Internet telephone with a single click.
The technology makes video ads actionable for consumers and enables advertisers to track data generated from videos. For example, video viewers can click and go directly from a video to an advertiser’s Web site and find the location of store using Google Maps.
Advertisers can access data on the performance of video advertising online, including the number the inbound telephone leads generated, by tracking clicks and viewers’ save and send actions generated from individual ads.
ATG of Cambridge, MA, has introduced enhanced technology for incorporating response devices in video advertising for lead generation, inbound telemarketing calls and creating Web site traffic.
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