The NASA color photograph of the Milky Way on the carrier envelope’s coated stock looked to be right on target for this astrological audience, but perhaps recipients had been jaded by too many heavenly photos.
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The NASA color photograph of the Milky Way on the carrier envelope’s coated stock looked to be right on target for this astrological audience, but perhaps recipients had been jaded by too many heavenly photos. We also don’t know whether the readers, including astronomers and scientists, considered themselves “sky watchers” or “colleagues.”
And in this package-vs.-package test with its three variables, we can’t say how much weight to assign to the envelope, the main sales letter and the lift letter. However, it’s a solid basis for more testing. The “white” package (copy by Mal Decker, design by Gia Felis Watkins) won the 100,000-piece test by 74.4%. That result computes to a 95% level of confidence.
