Adobe Systems Inc. will acquire Omniture, Inc. in a transaction valued at approximately $1.8 billion. Under the terms of the agreement, Adobe will purchase all of the outstanding common stock of Omniture for $21.50 per share in cash.
As part of the expected integration of the two companies, Omniture will become a new business unit within Adobe. Omniture’s CEO, Josh James, will join Adobe as senior vice president of the new business unit, reporting to Adobe’s president and CEO, Shantanu Narayen.
The completion of the transaction, which is subject to customary government approvals and the satisfaction of other customary conditions, is expected to close in the fourth quarter of Adobe’s 2009 fiscal year. The proposed offer represents a premium of 45% over Omniture’s average closing price for the last 30 trading days through yesterday’s close.
The acquisition of Omniture will further diversify Adobe’s business, adding a software as a service platform that captures over a trillion transactions per quarter, an expansive partner ecosystem, and a recurring revenue model.
For Omniture, joining Adobe will provide global operational scale and the ability to more quickly penetrate new geographies and markets, thereby accelerating its go-to-market strategy and growth potential.
