Acquirgy has completed its acquisition of SendTec, Inc., a direct marketing company, effective July 31. Terms of the acquisition were not announced.
Key SendTec executives and managers, including Paul Soltoff, CEO and founder; Steven Morvay, managing director; Donald Gould, CFO; Irv Brechner, executive VP of business development; and Harry Greene, executive VP of production services have joined Acquirgy.
Acquirgy specializes in search engine marketing and direct response television services.
The purchase was funded by management, Cross Atlantic Capital Partners and Internet Capital Group. The funding also included growth capital to expand the company’s operations in the direct marketing industry.
Acquirgy is a private company headquartered in St. Petersburg, FL with offices in New York City.
