Three Zipatoni veterans have left the agency in recent weeks--one to join another agency, and two to set up their own shop.
Three Zipatoni veterans have left the agency in recent weeks—one to join another agency, and two to set up their own shop.
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| Rodney Mason |
Rodney Mason, formerly general manager of Zip's Chicago office, joined Hawkeye/FFWD as chief marketing officer and managing director. He'll work from Hawkeye's Dallas office; his mandate is to raise visibility for the $80 million shop.
New York City-based Hawkeye has bought up several marketing service shops in the U.S. and U.K. in recent years, including The Marketing Continuum, Dallas, and FFWD, London. Hawkeye/FFWD plans to name a global creative director with U.K. ad experience. Clients include ALLTEL, Pizza Hut, Bank of America, Sun Microsystems, Charles Schwab and Party City.
Mason opened St. Louis-based Zip's Chicago office in 1999, overseeing work for Coca-Cola and Motorola.
Separately, Stephanie Brown and Laura Ryder left Zipatoni Interactive, St. Louis, to form Blue Torch Interactive, also St. Louis, offering online games, sweepstakes and wireless promotions.
