Upshot Wins Work for Subway

Upshot has been named the merchandising and promotion agency of record for Subway Restaurants.

The agency will drive the customer in-store experience, the development of in-store merchandising and sales-driving programs, as well as support ongoing promotional development needs.

Upshot Senior Vice Presidents Rich Scarle and Jerry Craven oversee the relationship.

Upshot’sclient roster also includes P&G, Disney, Kraft Foods, Corona and Hilton.