Publicis Acquires Performics From Google

(Direct Newsline)—Publicis Groupe will acquire the Performics search marketing business from Google.

Terms were not disclosed.

The transaction is expected to close in the third quarter.

The French agency said the acquisition would enrich its search capabilities and strengthen the offering of the VivaKi unit, an entity launched last year which includes Digitas, Starcom-MediaVest, Denuo and Zenith-Optimedia.

“The acquisition of Performics will position the Groupe for significant growth by delivering a broad portfolio of clients into our operations,” said Publicis CEO Maurice Levy, in a statement.

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