Pfizer has named Wunderman to handle all direct marketing, relationship marketing and promotion for its allergy medication Zyrtec.
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Pfizer has named Wunderman to handle all direct marketing, relationship marketing and promotion for its allergy medication Zyrtec.
Billings were not disclosed.
The Wunderman New York office will handle the account. Work begins immediately. The WPP Group shop has been AOR for Pfizer for Living, a cross-portfolio relationship-marketing program since June 2002.
