Promotions and marketing firm Zipatoni and sister ad agency Rivet will merge, months after internal conversations began about how best to, or whether to, combine the two agencies.
Promotions and marketing firm Zipatoni and sister ad agency Rivet will merge, months after internal conversations began about how best to, or whether to, combine the two agencies.
The joint companies will drop the Zipatoni name in favor of Rivet, according to one source.
“We are in the process of determining how best Zipatoni and Rivet will work together in the future. The two agencies are sibling agencies within the Interpublic Group of Companies and have complementary skill sets,” the company said in a statement.
Lor Gold heads up Rivet as the managing director. Rivet launched in January as a new IPG ad agency brand. The firm is based in Chicago with offices in San Francisco, New York, Toronto, London, Sydney and Auckland.
Zipatoni is based in St. Louis. Karen Sauder, the president of Zipatoni, has also worked as managing director of Draftfcb Chicago for the last several months. In 2000, Zipatoni was named Promo’s Agency of the Year.
“I think it’s good to have a global offering,” said Jon Maurice, the senior partner at Drive Agency and former executive creative director and vice president at Zipatoni. “Interpublic Group has struggled for a long time with what to do with Zip and where it fits into their family of agencies. I think it’s a positive move to be able to leverage a national and global skill set. To deliver that to big brands is something that the marketplace in demanding of a lot of agencies now.”
No further details were available at press time.
“We will share further information about the future of these two organizations as it is finalized,” the company said.
