• Chief Marketer Network:
  • Promo
  • Direct
Promo

ACCOUNT ACTION

141 Worldwide, London, named global marketing services agency Allied Domecq, London, to help set strategy and handle promotions for all key brands. Morristown, NJ-based DVC ActiveCare named by GlaxoSmithKline, London, to handle promotions for its over-the-counter products including Nicorette, Nicoderm CQ, Tums, and Oxy. Kellogg USA, Battle Creek, MI, tapped multicultural shop The Wimbley Group, Itasca,

141 Worldwide, London, named global marketing services agency Allied Domecq, London, to help set strategy and handle promotions for all key brands. … Morristown, NJ-based DVC ActiveCare named by GlaxoSmithKline, London, to handle promotions for its over-the-counter products including Nicorette, Nicoderm CQ, Tums, and Oxy. … Kellogg USA, Battle Creek, MI, tapped multicultural shop The Wimbley Group, Itasca, IL, to handle its African-American marketing. … The Bravo Group, New York City, named to handle Hispanic marketing for McDonald's Corp.'s Northeast owner-operators association. … The GEM Group, Atlanta, named to handle Warren, MI-based Chevrolet's sponsorship of the Atlanta Thrashers National Hockey League franchise. GEM was also named by Cypress, CA-based Yamaha Watercraft Group to handle consumer and trade promotion for its WaveRunner brand. … Marinelli Communications, NYC, named agency of record on the launch of Kutskova Vodka, a new brand from Columbia, MD-based A.V. Imports.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us