Woolf Associates, Boston, MA, retained as sales agency for the Hyannis Port Challenge.
New York City-based Loews Cineplex Entertainment tapped MarketSource Corp., Cranbury, NJ, to develop in-theatre sampling at Loews Cineplex Theatres in the U.S. MarketSource will also develop integrated strategic programs to offer marketing partners multi-tiered in-theater opportunities.
Burlington, MA-based Epsilon tapped by the Epilepsy Foundation of America, Landover, MD, to develop strategy and implement a direct-marketing program for private donations.
Keller Crescent Co., Evansville, IN, named agency of record for Bowling Green, KY-based BVD Licensing Group.
Clougherty Packing Co., Los Angeles, hired J Marin & Associates, Irvine CA, to handle Hispanic marketing for its Farmer John meat products.
K'Nex Industries, Inc., Hatfield, PA, hired New York City-based The Steven Style Group to create and implement broad-based, multi-tiered p.r. campaigns for its K'Nex and Lincoln Log brands.
Jelly Belly Candy Co., Fairfield, CA, named Clear Ink, Walnut Creek, CA, as agency of record.
