Burger King, Miami, tapped Premium Surge, Chicago, to handle toys for kids' promotions worldwide. Parent DraftWorldwide is BK's agency of record for promotions and merchandising. Los Angeles-based Equity Marketing stays on as primary creative and manufacturing agency for premium programs.
4Kids Entertainment, New York City, tapped as exclusive licensee for Bandai America Inc., Cypress, CA, on its Ultimate Muscle: The Kinnikuman Legacy animated TV series.
Smithsonian Institution, Washington, DC, named Green Team Advertising, New York City, to handle advertising and promotion-related projects.
Zipatoni Co., St. Louis, MO, named agency of record by apparel company Von Dutch Originals, Los Angeles.
Special Olympics, Washington, DC, appointed L.W. Robbins Associates, Holliston, MA, its direct mail fundraising agency.
The Bombay Company, Fort Worth, TX, tapped Altanta-based Silverpop to implement an e-mail marketing program.
Peapack, NJ-based Pharmacia named Malone Advertising, Akron, OH, its customer marketing agency of record.
