New information has revealed how global marketers structure and manage compensation practices with their advertising agency partners in a new benchmarking study from Association of National Advertisers....More
Fast moving developments in Indian retail hold promise for shopper marketing agencies like TracyLocke, which recently integrated its expertise with engagement and experiential marketing agency DDB Mudra Group....More
The creative process has a redrawn roadmap. Peter Viento, senior vice president and chief creative officer for Alcone/East, shares some thoughts on the ever-evolving universe of creative....More
Follow in the footsteps of the principals of TracyLocke (left), last year's PROMO 100 Agency of the Year. The most authoritative ranking of promotional agencies in the industry, is NOW OPEN for 2012 submissions....More
Trying to get consumers to change their habits for the better is an annual first-quarter ritual—and the best programs provide true substance. Here are four marketers who created programs with the potential for real staying power....More
