Q&A:Visa Aims for Gold
Visa has long focused on sports sponsorships as a part of its marketing playbook. Its core roster of partnerships includes a new extension of its long-time...
American Focuses New Campaign on Hispanics
Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever....
Newspaper Death Watch: Ad Sales Plummet, Says NAA
Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year...
Newspapers Take Advantage of The Catch… Or Do They?
Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they're engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing? ...
Less is Less: Ketel One Should Fill the Glass a Little More
Anyone with a fresh box of Crayolas and susceptibility to compulsive doodling owes a huge debt of gratitude to Ketel One. The vodka marketer has been generously donating white space in magazine and newspaper ads to frustrated Picassos for several years....
Location, Location, Location: Not Worth A Thousand Words
Meeting planners need a lot of practical information, and the industry standard of text-light ads works against the advertisers. ...
Blurb Fatigue: Why Are Book Advertisements So Uninspired?
Advertisements for books, such as full-page efforts in newspapers, bear some of the tritest writing one will ever have the misfortune to slap their eyes on. And for marketers, the blurbs in question commit the most egregious sin possible: They don't sell books....
Craptacular Marketing from Mars Inc.
A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy....
How Many Crayons Does One Woman Need?
It's been a very long time since September meant back-to-school for me personally. And my children are still too young for Labor Day to mean the end of playtime....
A Long Way from Rydell High
When it comes to pitching "return to school" merchandise, marketers have overlooked an elementary lesson: Know Your Market....
Detestable Collectibles
As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it....
Homemade Measurements for Magazines
Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers....
