Outdoor
Billboards Put Conan's Team on Lamar's Side Too
Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O'Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process....
Why Brands Find Theme Park Sponsorships Attractive
It's spring, and theme parks around the country are dusting off the hot-dog carousels and testing water rides. Sponsorship firm IEG took a snapshot of...
How Street Stenciling Can Draw in Customers | Street Smarts
To promote the release of Tim McGraw's latest album Southern Voice, a two-part teaser street-stenciling campaign was produced and executed in October...
Digital Signs of the Times
(Multichannel Merchant) Take a walk around Times Square in New York and you'll instantly see the power of digital signage. From virtual billboards to point-of-sale monitors, audio and video cry out to passersby. ...
Allstate Hits College Football’s Goalpost Nets
Over Labor Day Weekend, college-football fans watching games on ESPN and ABC got a not-so-subliminal message before each field goal or point-after touchdown attempt: “You’re in good hands with Allstate.”...
