Price Check: Frucall Takes Comparison Shopping Mobile
Frucall allows consumers to do a price check instantly from their mobile phone. The service recently introduced a new advertising platform, Frucall SmartAds, which imbeds targeted ads into the calls....
Questions, Ire Rise from Utah's "Do Not Bid" Trademark Law
(Searchline) A little-noticed bill passed by the Utah legislature will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents. ...
When Testing, More Is More
(Multichannel Merchant) Do you know how big your “buy” or “submit” button should be? How about what color? Should your online registration process involve more than one page?...
Going Mobile: Zannel.com Takes Entertainment Video on the Go
Viral entertainment network Zannel.com is taking the "Hammer & Coop" video series to mobile phones in the Menlo Park, CA-based company's first consumer branded content deal....
Brave New World: E-Mail's Role in Web 2.0
2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet. ...
How User-Generated Content Is Threatening Organic Search
I’m not a Wikipedia hater – quite the opposite. I love Wikipedia and think it is one of the greatest ideas delivered to the Web. Soon, however, this great idea may turn out to be a detrimental one for e-commerce marketers...
Making Waves in Contextual Advertising
(Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 ...
Class Mobility
(Direct) In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if they also get free applications that make their lives easier....
Interactive Video: The Heart of Digital Marketing
Interactive video is the most important element of your new-media tool kit – more important than blogging, podcasting, or mobile devices. Understanding video’s potential for creating interactive, immersive experiences for the digital consumer is the key to unlocking its value for you. ...
Making the Mobile Optimization Call
(Searchline) No one can be sure that Apple's rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. After all, asking users to pay $499 for a mobile phone with 4 GB of memory is about...
The Other 20 Percent of Success
In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—...
Bowl Ads Still Neglect Basic SEM Blocking and Tackling
(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. ...
