On the Go: Mobile Content Plays Best to Immediate Needs
E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace....
The Digital Future: Small Talk About Big Ideas
The whole notion there will be one Web platform that meets the needs of everyone is the most ludicrous thing Erik Hauser has ever heard. So how does he see the future of the Internet, and Web 3.0? Click here to find out....
Five Questions About Digital Strategy and Analytics
This week, Chief Marketer columnist Dave Friedman called upon an Avenue A | Razorfish co-worker, vice president of strategy Margie Chiu, to share some ideas on digital analytics. Read on for thoughts on both strategic and tactical approaches....
At Your Service: Mentos Assigns Summer Intern to Market Fun
(Promo) Call it "Subservient Intern." Mentos maker Perfetti Van Melle USA has put its summer intern, Trevor, at the center of an online campaign reminiscent of Burger King's landmark Subservient Chicken. ...
The New World Order in New Media
What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections....
Sprightly Venture: Soda Maker Launches Mobile Social Community for Teens
(Promo) This month, the Coca-Cola Co. plans to launch a social community for teens via mobile phones for its Sprite brand....
Five Questions on the Digital Creative Evolution
To share some ideas for driving user engagement through digital creative, I spoke to Olaf Czeschner, Chief Creative Officer, Frankfurt, Germany. Our international colleagues bring a refreshing perspective since their markets have different design sensibilities and different degrees of technology penetration. ...
Leveraging New Online Media Tools: The Argument for Engagement
Technology is the servant of your marketing goals, not their master. Instead of jumping on the next social media phenomenon, first ask yourself this: what do all these media channels allow me to do that I couldn't do before? ...
Farming the Marshland: Chitika Targets the Blogosphere
It would be a vast understatement to say that a few years ago, advertisers were skeptical about potential of blogs, seeing the blogosphere as an untamed marshland. "Now, advertisers are running to us and saying 'wow, we were wrong,'" says Venkat Kolluri, CEO of Chitika, a contextual advertising firm which is helping bloggers monetize their efforts with targeted advertising. ...
Moving Pictures That Move Product
(Direct) When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two questions: How will they work, and what can they do?...
Mobile Advertising: Your Phone Is About to Ring
Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over ...
Why a Killer Video Game Is the Army's Best Recruitment Tool
Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. That means the U.S. Army has to recruit 80,000 soldiers every year ...
