Knit One, Pod Two: Podcast Boosts Brand for Yarn.com
A weekly podcast has boosted awareness – and sales – for knitting supply retailer WEBS ...
Digital Directions: A Road Map for an Uncertain Economy
Has the economy caused you to tighten your purse strings? Then it's time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition. ...
Digital Media Issues: What to Watch in 2008
Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here's 10 important online issues to consider this year...
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study....
Early Valentine: Make Advertisers Love Your Site
If your Web site doesn't stand out to media planners, you won't see a dime of the estimated $43 billion marketing spend on online advertising. Click here for 10 steps from Avenue A | Razorfish's Dave Friedman to make advertisers fall in love with your site....
Top Ten: Marketing Ideas To Consider in 2008
Few marketing programs completely fulfill one's hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider....
The Nine-Figure Difference Between "Search" and "Search Engines"
Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns....
Color Blind Consumers
Anyone who's recently watched NBC Universal's networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. "Green is Universal," get it? But did they get the point across, or just try to use green as a brand differentiator?...
Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media
This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they're differentiating themselves from the competition and reaching new markets....
Marketing to Facebook Users
An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook....
Untracked Conversions Mean Wasted Advertising
Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you track conversions? That’s a little trickier, says Cam Balzer. Click here to read why. ...
Rogers Gets Friendly With MySpace
Canadian wireless and data services provider Rogers Wireless has begun offering MySpace functionality on select phones, marking the social networking site's first mobile deal in the Great White North....
