Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That's why Axe made sure to launch its choco-themed Dark Temptation body spray...
BART Tests Fare/Meal Mobile Deal
Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month...
Mobile: Did You Know….Web Access is Up?
Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide...
Carnival and Bank of America Go Mobile in Promos
Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five...
Minding the App Store: Downloads on the Rise
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users...
Web Video: State Farm is There
U.S. Net visitors watched 13.1 billion online videos in Feb. 2009...
A Method to Improve March Madness
Today's economy means many brands are looking to leave the big-dollar March Madness broadcast buys in the past, in favor of more accountable media...
Beyond the Browser: Designing for the Ambient Technology Revolution
When you stop to think about it, we've been designing for the same PC user interface for nearly 25 years. But as the Web—and portable digital devices—continue to evolve, its pretty safe to say the next 25 years won't look like the last...
Expanding the Reach, Not the Labor, of Online Ads
In the ongoing effort to achieve relevance in online advertising, marketers increasingly use combinations of ad exchanges and networks to gain the most efficient and successful audience targeting and reach. But which model—cost-per-click or cost-per-thousand—makes for the best value-added service?...
Is Mobile Commerce For You?
Mobile commerce, or m-commerce, is more than just a shrunken version of a traditional Web site. Chief Marketer managing editor Tim Parry sat down with Andy Nulman, the president of mobile media company Airborne Mobile, to talk about how the two formats are similar, yet different...
Web Radio Hits Targeted Tune
E-Centric recently talked with Doug Perlson, CEO of streaming audio ad marketplace TargetSpot Inc., about opportunities for advertisers in the online radio space...
M-Commerce is Here, Get Used To It
Launching a mobile channel by the end of the week is most certainly not a matter of life or death. But, said speakers at the recent Internet Retailer Conference and Expo, it is something worth trying...
