Political Ad Network Debuts
A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price...
Firm Testing 30-Second Video Ads Between Page Loads
ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads...
Mobile Marketing Makes Its Move
Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don't want to bypass mobile in their media mix any longer. ...
Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster...
Stupid Ad Watch: Best Contextual Link Ever
Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example...
Twitter's Growing, But Is It a Marketing Tool?
The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance...
Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability...
Web: Did You Know…Boomers are Invading Facebook?
Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users...
Shop Talk: Kmart Goes for Customers Who Want Style With Smarts
Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn't have to worry about Black Friday....
Quick Twitter Tips from Guy Kawasaki
Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking...
Don't Ignore the Sales Funnel
Most advertisers are failing to give credit for their campaigns' success where credit is due, according to a recent study by Microsoft's Atlas Institute....
Movie Themed Campaigns are Super for 7-Eleven
7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including...
