Americans Watching More Online Video
According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year...
Tennis Championship Goes Mobile to Lure Fans
When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily...
LA Sunset Strip Clubs Hold Twittercrawl
By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns...
JetBlue Goes Social to Promote LA-Bound Flights
If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital...
Social Marketing Pointers From Sarah Hofstetter
As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those...
Publishers Leaving Billions on the Table: Rubicon
Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project...
Search and Display Mission
If a Web banner or display ad doesn't get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,...
Smart Shopping on Smart Phones
Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity...
MOBILE: Wiping for a Better Tomorrow
APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit's profile...
Mobile Meets its Maker
Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling...
Mobile Ads Up--No Thanks to iPhone
U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most...
Digital Media and Traditional Media: Will it Blend?
Digital media and traditional media are at a crossroads - and when it comes to research and measurement, marketers are having difficulty knowing which way to turn...
